Last updated: June 15, 2025

1. ⚡ Executive Summary

• Elevator pitch: Escriby is an AI‑powered content partner that automatically designs your digital marketing strategy, writes brand-driven copy, and publishes it across every major channel—so SMEs can grow online without hiring a full marketing team.
• Target market & pain points: B2B & B2C SMEs (10‑500 FTE) and boutique agencies and SMEs that lack in‑house content expertise. Pain points include inconsistent publishing cadence, fragmented tooling, difficulty proving ROI, and scaling to growth.
• Key differentiators: End‑to‑end automation (strategy → writing → publishing → analytics), native integrations (WordPress, LinkedIn, Mailchimp, Notion), proprietary Strategy Engine that adapts to performance data, European data residency (GDPR‑first), pay‑as‑you‑grow usage pricing.

2. 🛠️ Product Overview

2.1 Core Capabilities

• Strategy Engine – generates 30‑day, mathematically optimised content strategy per platform (social media, search engines, AI search)
• AI Writer – produces long‑form articles, videos, LinkedIn carousels, email sequences, and short‑form social posts to engage customers
• Auto‑Publish Pipeline – schedules and posts content to platforms
• Human-centric – allows correction, drafting, and user-driven interference in all capacities

2.2 User Workflows

1. Onboarding → connect channels → upload brand guidelines → view and modify AI‑generated 30‑day calendar → Escriby creates & schedules assets
2. Quick Draft → enter prompt or paste URL → AI drafts formatted copy + visuals → user edits → click Publish.

2.3 Supported Platforms

3. 🏆 Case Studies & Success Metrics